How do you see your business when interacting with your clients?

How do you see your business when interacting with your clients?

I have strived to do the best I can when running my business, and have found being more human than just another business a customer goes to has helped me gain marketshare.

Bryan Kramer has written an article about this from the standpoint of a marketeer, but I think it can be used as a mindset from any small business standpoint.

Have a read and let me know what you think.